Enterprise & Fortune 500 businesses are secure with the imminent recession, while Small businesses are focused on how to survive Small businesses are feeling vulnerable. They are focused much more on E c o n o m i c D o w n t u r n r e s e a r c h - up 144% from a year ago While Fortune 500 have remained fairly consistent with their posture on G r o w t h & D o w n t u r n , up ~12% only slightly more than a year ago © 2022 Go To Market Partners, LLC. All rights reserved. Enterprise businesses are less concerned researching both D o w n t u r n & G r o w t h (57% / 34%) at similar paces indicating they are preparing for both side-by-side E c o n o m i c D o w n t u r n research across all business segments peaked in July '22 Measures count of companies spiking in research on topic clusters by week. Source: Bombora Market Insight s
Go-to-Market Macro Economic Impact Study Page 12 Page 14