Ensure you have a clear ROI story to retain existing customers 1 NRR is your single most important metric to focus on right now 2 4 3 5 G T M R E C O M M E N D A T I O N S - 2 0 2 3 Growth at all costs has shifted to efficient growth at scale Experimenting with your GTM motions is more important than ever Get out of your spreadsheets and onto the road and calls with customers and future customers - there is no excel formula for "recession" 6 7 Leaders must drive clarity, focus and alignment - no truck of VC money to bail you out Adjust your product pricing and incentives to accelerate deals and unlock budget