Traffic for the term Net Revenue Retention is up 230% on Google NRR is becoming the key metric for many VC's, Boards, and CEO's NRR requires a solid foundation of Gross Revenue Retention (GRR) NRR = GRR + Expansion (selling more to happy customers) © 2022 Go To Market Partners, LLC. All rights reserved. Executives beginning to lean in on Net Revenue Retention (NRR) Net Revenue Retention (Traffic) Source: Google search traffic via Demandwell