Retargeting • Visitors to Product group pages • Visitors to Specific Product pages Target Engage Activate Build targeted account lists to market to. Run campaigns in multiple channels to get a response. Let Sales work their magic. • Web Engagement • Intent Data • Relationship Score • Firmographic Data • Technographic Data • Contractor Lists • Distributor Lists • Firmographic Data • Custom research • Existing cust/contacts relationships • Existing Non-Won/Closed companies • Relationship data (who else works there) • Titles by company (to be researched in SalesIntel) • Email campaigns • Workflows for form respondents’ • Curate leads garnered from campaigns until reach 100 point threshold • Display Programmatic • Email signature • LinkedIn Ads • On-Site Personalization (pop ups) Measure See what is working (engaging) and amplify successes, cut losers. The GTM Strategy Behind Our Tech Stack • Account & Contact Data