GTM Use Cases Wait, WTF is NEARBOUND? It’s the answer to the ‘Who’ economy... ● The digital world has changed ● Buyers are no longer asking “How”, too much information ● They are asking “Who” and turning to those they trust ● Companies MUST partner with those buyers trust for Intel , Intros , and Influence We call that Nearbound, and it is layered on to every GTM motion.