How Straight Talk Marketing Uses Agorapulse

© 2022 Go To Market Partners, LLC. All rights reserved. Use-Case Driven GTM Ted Talk -Tech Talk How Straight Talk Marketing uses AgoraPulse on behalf of Rhonda Giedt Fractional CMO #GTMmadesimple

About Company Rhonda Giedt Fractional CMO Priorities & Focus ● Overcome obstacles ● Reach next growth milestone ● Helping companies with exits - acquisition or IPO #GTMmadesimple

What is your GTM Motion? GTM Motions Product Led Growth NO Inbound Led YES Outbound Led YES Ecosystem Led YES Channel Led NO Event Led YES Community Led YES #GTMmadesimple

What are your GTM Challenges? GTM Challenges #GTMmadesimple

GTM Use Cases Business Need ● Track revenue from social media channels ● Agile social media strategy execution ● Reduce tool stack ● Grow and manage multiple brands #GTMmadesimple

GTM ROI Business ROI ● Reduced reporting time by 95% ● Saved $15K+ in hours attributed to reporting ● Accurately track revenue by social channel ● Quickly understand which content was producing the highest revenue #GTMmadesimple

Revenue Operations Leadership & Management Total Relevant Market Market Investment Map Brand & Demand Pipeline Velocity Customer Time-to-Value Customer Expansion What is your GO-TO-MARKET TECH STACK GTM Operating System TM #GTMmadesimple