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About GTM Partners Data and benchmarks collected from data providers , including G2 and Bombora , as well as our community of the world ’ s fastest - growing companies . Research , best practices , and design frameworks to provide guidance on the best - in - class approaches to strategizing , executing , and tooling your Go - to - Market approach . Personalized advice and support from experienced leaders and practitioners that help you address business challenges in a manner that is authentic and specific to you . Our consulting work focuses on areas such as Go - to - Market strategy , creating a Point of View , and Go - to - Market project execution strategy across the 8 pillars of GTM . Events and networking with industry leaders looking to define the category of Go - to - Market and revolutionize the way we create value for our organizations . About GTM Partners GTM Partners , a data - driven Go - To - Market Analyst firm helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy . We work with high - growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks . GTM Partners with a mission to make Go - To - Market simple aims to be the voice of the industry for all things GTM . We do this by offering : 1 . 2 . 3 . 4 . About the analysts Bryan Brown , Chief Analyst Bryan is a SaaS pioneer and thought leader in the marketing and sales tech industry . He has both created and brought to market innovative software products and ideas while helping thousands of companies in their effort to grow revenue more efficiently . Bryan is a co - founder with multiple exits ( Vtrenz ) has led strategy teams in Fortune 100 Companies ( IBM ) and has helped multiple organizations scale their products & Go - to - Market approaches from point solutions to platforms via organic product development and through mergers & acquisitions ( Silverpop , Terminus ) . His work over the years has been instrumental in forming new categories and securing top placements for his companies in both the Forrester WAVE and Gartner Magic Quadrant reports . Lindsay Cordell , Senior Go - To - Market Analyst Lindsay is a practitioner turned analyst who studies best practices and trends in Go - to - Market and develops actionable models and blueprints for our clients . She has held both practitioner and leadership roles in almost every aspect of Go - to - Market , including Product , Marketing , Sales , Revenue Operations , and Enablement for several Fortune 500 companies , including AT & T , Hearst , and Cox . She most recently ran the GTM Center of Excellence for the Account - Based Marketing Platform Solution Terminus . Sangram Vajre , Co - founder and CEO Sangram is a three - time best - selling author and co - founder of several organizations , including Terminus , The Peak Community , and most recently , GTM Partners . Sangram has been at the forefront of B2B marketing trends , the Flip - my - Funnel movement , and defining the Account - Based Marketing category , ushering in a new generation of marketers . He has previously held CMO roles at Pardot , a Salesforce company , and Terminus . To find out how GTM Partners can help you with efficient growth and revenue , contact us at analyst @ gtmpartners . com or visit our website at https : / / gtmpartners . com / © 2023 Go To Market Partners , LLC . All rights reserved . Page 14

The 7 Go-to-Market Motions by GTM Partners - Page 14 The 7 Go-to-Market Motions by GTM Partners Page 13