Introduction When the founders of GTM Partners started working with hundreds of companies on the concept of Go-to-Market(GTM), they came to the conclusion that there is a massive challenge facing B2B business leaders today. Though the issue can manifest in dozens of ways, it always boils down to a single concept: Go-To-Market is broken. We know that to make a bold statement like that, we need data, research, and market validation to back it up. Through our Data Partnerships with G2 and Bombora, the development of the best-selling book "Move: The 4-question Go-to-Market Framework," and through the support of our founding members and vendors, we have validated that B2B leaders have a big problem to solve, and we believe that they shouldn't have to solve it alone. When there is a universal shift in the way businesses should operate, it creates challenges and opportunities. It is our hope that those business leaders looking for a better way to drive more efficient growth in their organizations will find this guide to be the beginning of their journey to help us transform Go-to-Market. We also hope that vendors looking to improve Go-to-Market for their customers will appreciate our view that stack ranking vendors against one another without a use-case-driven solution framework makes about as much sense as arguing over the best flavor of ice cream. In our inaugural report "The Comprehensive Guide to Go-to-Market," we will outline the source of the challenges in Go-to-Market today, describe frameworks on how to resolve them, and provide you with an impartial look at the GTM technology landscape filled with solutions that can change the way you work for the better. Finally (despite its length), this guide is just the tip of a very large iceberg that we are determined to help business leaders navigate. So suffice it to say, we are just getting started, and we hope to have you join us in our journey and mission. Sincerely, Sangram, Bryan, Judd & Lindsay © 2022 Go To Market Partners, LLC. All rights reserved.