The Search For Better B2B Go-to-Market Capabilities & Strategies The tremendous difficulties of the past few years drove "need to grow" through the roof, sending a massive wave of B2B professionals searching for better solutions. @GTM Partners Powered by G2 Data from over 19 million buyer intent signals The Secret Sauce of Marketing Marketing has tremendous Brand & Demand flexibility to ramp up and ramp down spend based on opportunity and risk. Unprecedented Investment in People – Pre-Recession Leadership & Management Under the backdrop of COVID and the great resignation, executives & boards doubled down on investments to better support, train, and empower their people. @GTM Partners Powered by G2 © 2022 Go To Market Partners, LLC. All rights reserved.