Solutions to Go-to-Market Problems The complexity of modern GTM requires a new model for how companies should run annual/quarterly strategic planning, goal setting, budgeting, and execution of the plan. Namely, we must embed the Go-to-Market process into the strategy and planning process, using it to both inform and be informed by it. Frameworks to Fix GTM 1 3 2 M.O.V.E. GTM Operating The C.A.T. Framework System Framework The M.O.V.E. framework C.A.T. stands for Clarity, The GTM Operating uses the paradigms of Alignment, Team & System provides Market, Operations, Technology and is the blueprints for how to Velocity, and Expansion framework for leaders to tactically manage the to operationalize the keep their teams moving execution of a successful decision-making in the in the same direction. GTM Motion. strategic planning. Transformational Growth Business Model @GTM Partners © 2022 Go To Market Partners, LLC. All rights reserved.