Most Widely Adopted Go-to-Market Pillars Using the last 4.5 years of G2 Reviews as a proxy for what teams are adopting most, Marketing continues to lead the way with technology adoption while customer orgs use the fewest tools. With the increased focus on NRR, customer org leaders will need to expand their views that "selling" more value to the customer is not contrary to what's best for the customer. Q. How Does Your Go-to-Market Tech Stack Adoption Compare? 240,000 responses via reviews @GTM Partners Powered by G2 © 2022 Go To Market Partners, LLC. All rights reserved.