Closing Words This document aims to provide organizations and vendors with a comprehensive guide to Go-to-Market. GTM is not a one-off and neither is this guide. We will continue to evolve this guide in the months ahead. Our goal with this guide is to provide you with not just the WHY but also the HOW. This means diving deeper into the models, frameworks, data, and trends of GTM. We will also work with our vendors to create perspective briefs for their solutions. Our goal is to break away from the traditional stack ranking of vendors to a use case-based approach. This allows future customers of a GTM vendor to receive their expected return on investment, maximize product usage and have the right people managing the product. For our members, we will provide detailed guides, tools, and guidance you can use to make all of this information come to life in your organizations and for your teams. The next guide will be a deeper dive into our GTM Operating System. We look forward to being your impartial Go-To for Go-to-Market, as we continue to evangelize what true "Go-to-Market" means for B2B organizations. © 2022 Go To Market Partners, LLC. All rights reserved.