Here’s a new way GTM Operating System Operating System Total Relevan t Market Leadership & Management Customer Time-to-Value Pipelin e Velocit y Revenue Operation s Market Investment Map Brand & Deman d Customer Expansio n 5 GTM Recommendations For Modern GTM Leaders @sangramvajre 17 1. Ensure you have a clear ROI story to retain existing customers 2. NRR is your single most important metric for efficient growth because retention is the new acquisition 3. Experimenting with your GTM motions is more important than ever 4. Get out of your spreadsheets and onto the road and calls with customers and future customers - there is no excel formula for "recession" 5. Leaders must drive clarity, focus and alignment - no truck of VC money to bail you out