Who owns GTM today? @sangramvajre 1. CEO 2. CMO 3. CRO 4. We all own it! 77% of recipients say a single department owns GTM Strategy. Ownership with GTM is very confusing
The New Role of Leaders in the Changing Go To Market World Page 7 Page 9
The New Role of Leaders in the Changing Go To Market World Page 7 Page 9