GTM teams are no longer just sales and marketing. GTM metrics are no longer just pipeline and revenue. GTM motions are no longer just inbound and ABM. What’s next? 2023 & beyond Go-To-Market Frameworks Must Evolve 20 Years Pursuit of Efficient Growth Flipped Funnel 2015 Marketing & Sales Centric Demand Waterfall 2002 | 2012 Marketing Centric 09 Double Funnel 2018 Marketing & Sales Centric @sangramvajre