4. Pipeline Velocity Building repeatable, scalable throughput and efficiencies to meet targets Sales Quota & Capacity Planning ● The mix of rep experience and skill sets ● The right quota assignment ● The pipeline contribution margin ● The right comp and incentive plans Marketing + Sales Plays ● Account-Based Marketing processes ● Optimizing your sales development approach (SDR) ● Optimizing your lead process & quality concerns Sales Process ● Sales Process Definition ● Sales Activity Benchmarking
Unpacking the 15 Go-to-Market Problems Page 25 Page 27