Multi Axis Pricing ● Packages ● Add on Features ● Seats & Usage ● Clouds Path to NRR Solving more problems for existing customers is the path forward. Step 1: Have you identified the next thing your existing customers would gladly pay you more to do for them? How can you increase willingness to pay? Step 2: Build packages / pricing that moves buyers to want to do and spend more with you Step 3: As you go from product to platform work to expand the number of Axes in your pricing model
Unpacking the 15 Go-to-Market Problems Page 32 Page 34