© 2022 Go To Market Partners, LLC. All rights reserved. GTM Operating System Market Investment Map Pipeline Velocity Customer Time-to-Value Customer Expansion Revenue Operations Leadership & Management Brand & Demand Total Relevant Market TAM, TRM & ICP Scoring & Account & Contact Data Highest/Most Valued Products Distinct GTM(s) and Type(s) Revenue Modeling Pricing & Packaging POV & Brand Awareness Messaging & Positioning GTM Activation (Inbound, Outbound, PLG) Sales Capacity Planning Marketing & Sales Plays Sales Process Onboarding & Customer Success Plays Adoption, Usage & Advocacy Customer ROI Customer Cohorts Account Management Plays Customer Lifetime Value Single Source of Truth Unified Data & Systems Workflow & Automation Clarity. Alignment. Team. GTM Leadership Rhythm