Customer Time-to-Valu e Put your attention on getting customers to their desired outcomes more quickly and you can spend less time on retention issues. Bake it into the customer journey. Step 1: Identify & evaluate the “as is” customer experience Step 2: Document Opportunities: - Delays - Disillusionment - Non-value moments - Cold handoffs Step 3: Create the ideal “To Be” customer experience
Unpacking the 15 Go-to-Market Problems Page 29 Page 31