Highest Value Product Evaluation ● Score your highest value products by customer segments ● Determine the optimal investment sequence GTM Investment Decisions ● Identify the GTM type(s) needed ● Will you need additional GTM Motion(s) Revenue Modeling ● Calculate the potential revenue scenarios ● Identify Land vs Expand Pricing & Packaging ● Run a pricing & packaging project 2. Market Investment Map Identify your highest value products, sequencing, GTM types & motions