A Go-to-Market Perspective: Airmeet | June 2023 0 1 0 2 0 3 Drive high quality leads through dynamic online events and webinars Grow customer revenue and improve retention with interactive events Connect with the right buyers to book more meetings and accelerate deals Top 3 Value Propositions As Event-led growth continues to evolve as a new strategic way of approaching your target audience, the entire Go-to-Market team will find value in Airmeet's digital events solution. Event and Field Marketers will find significant value in the ability to quickly create and run premium events with a variety of interactive capabilities that do not require significant effort to deploy. Native registration forms, the engaging and intuitive user interface, the ability to track attendees and drive connections between internal resources and the audience, and the analytics needed to understand and prove event value will be invaluable to event marketers. Demand Generation Teams will love the audience engagement data available from the events that can be used in business development activities leading to increased pipeline. Sales Teams will be impressed with the ability to know when one of their prospects is attending an event via Slack notifications, vs. a week later when marketing provides a lead list to sales. Sellers are able to quickly enter the event and engage directly with their prospects, including inviting them to a private "table" to have discussions during content breaks. Overall, Airmeet has observed the nuanced benefits of in-person events and built a digital solution that allows users to experience those benefits virtually. This is made clear through their customers telling us that the "simple touches" they can offer drive higher engagement, more audience, and more pipeline than any digital event they have hosted in the past. If digital events are expected to contribute to pipeline, a solution like Airmeet is a critical technology stack addition. Webinars and virtual event experiences have played a key role in helping B2B marketers drive high quality pipeline and build better relationships with their customers. In addition, events are a great way to gather first party data and purchase intent signals about both prospects and customers through event engagement and interactions. Airmeet is purpose-built for B2B marketers to book more meetings, create pipeline faster, and improve customer retention by leveraging event intent signals.