Brand & Demand Customer Expansion Revenue Operations <200 -25% 3% -2% 200-1K -24% 10% 3% 1K+ -7% 14% 13% Fortune 500 -1.5% 11% 32% Companies are recalibrating their Go-to-Market for efficient growth from what it was 18 months ago The Fortune 500 and Enterprise accelerating on R e v e n u e O p e r a t i o n s - need for greater predictability and efficiency All companies increased focus on C u s t o m e r E x p a n s i o n led by the Fortune 500, Enterprise, & Mid Market GTM teams are spending less time researching B r a n d a n d D e m a n d and more time on r e t e n t i o n and C u s t o m e r E x p a n s i o n strategies. Marketing budgets reigned in from 2021 highs are now inline. For the sub 2 0 0 it's preserve cash and hold on tight to customers © 2022 Go To Market Partners, LLC. All rights reserved. Measures count of companies spiking in research on topic clusters by week. Source: Bombora Market Insight s