The shift to efficient growth is underway Growth at all cost Efficient Growth For the first half of 2022 it was G r o w t h at all cost. Since mid-Jun., focus on business R e s i l i e n c y has increased as much as 85% outpacing the G r o w t h only mindset. R e s i l i e n c y + G r o w t h = Efficient Growth Business Growth Category (68 signals) Topics related to the success of a company. A business grows when it expands a customer base, increases revenue or produces more product. Business Resiliency Category (81 signals) Topics related to an organization's ability to respond and adapt to disruptions or significant, unplanned changes that could threaten its operations, people, assets, or brand © 2022 Go To Market Partners, LLC. All rights reserved. Measures count of companies spiking in research on topic clusters by week. Source: Bombora Market Insight s