© 2022 Go To Market Partners, LLC. All rights reserved. Departments search for technology to improve GTM in a downturn Marketing leads the technology transformation HR and Sales teams are 2nd most innovative adopting technology to solve the ever changing landscape of hiring, diversity, remote work, employee enablement & engagement - Covid increased budgets Customer teams still lagging the adoption of technology to improve outcomes - historically lower budgets but making progress Buyer intent traffic for software by department. Source: G2