© 2022 Go To Market Partners, LLC. All rights reserved. The top Go-to-Market channels post COVID Email continues to dominate SEO near the top driven higher by its ability to build pipe efficiently Event-led growth for virtual, hybrid, in person events and video communication Pre covid - buyer intent was status quo across all channels Post covid - digital transformation - massive innovation of how to find and engage buyers sends buyer intent higher for key channels P r e C o v i d D i g i t a l T r a n s f o r m a t i o n Buyer intent traffic for software by category. Source: G2