The cooling economy is having a material impact on business results. Go-to-Market teams are scrambling to recalibrate towards efficient growth. This research is written for B2B executives, go-to- market leaders and practitioners. It will help you identify key trends and strategies to navigate your growth in an economic downturn. When the founders of GTM Partners started working with hundreds of companies on the concept of Go-to-Market(GTM), they came to the conclusion that there is a massive challenge facing B2B business leaders today. Though the issue can manifest in dozens of ways, it always boils down to a single concept: Go-To-Market is broken. We know that to make a bold statement like that, we need data, research, and market validation to back it up. Through our Data Partnerships, the development of the best-selling book "Move: The 4-question Go-to-Market Framework," and through the support of our founding members and Go-to-Market Technology Partners, we have validated that B2B leaders have a big problem to solve, and we believe that they shouldn't have to solve it alone. With proper attribution these slides can be used in board decks, company meetings, keynotes and presentations, and social media. Have questions or need GTM help? Please book an inquiry call at gtmpartners.com About This Report