PathFactory's ROI * Quotes and stats are from our research, customer interviews and reviews submitted through G2.com "We increased customer adoption by 4.5x and drove over 100K personalized experiences." "PathFactory fills a clear gap in your martech stack" "Buyers are served the next-best content and can self-educate at their pace" "Clear and fast payback across Demand Gen, ABM, and customer programs" "Finally, one central place for us to manage our content strategy" "The insights are invaluable allowing us to optimize for higher conversion" QUOTABLES Customers see material ROI over prior approaches after implementing PathFactory. Go-to-Market Impact PathFactory customers report revenue and efficiency outcomes as a direct result of a data driven Go-to-Market 40% Improvement in funnel velocity Tibco Revenue Outcomes with PathFactory 70% Target account list penetration Nokia 202% Increase in # of partners engaged Cisco 4.5x Increased revenue from PathFactory program TrustYou 70% Improvement in closed- won deals Fiix 167% Increase in pipeline generated Bazaarvoice Improved conversion, MQL's, pipeline creation and closed-won revenue through intelligent content tracks A smarter form experience that drives content engagement and conversion Drove $18M in direct contribution of marketing influenced opportunities Fast-Moving Buyer alerts to sales helped drive more effective and efficient pipeline results Increased binge rate and view time with content nurture experiences Increased engagement by grouping relevant content together based on topic insights A Go-to-Market Perspective: PathFactory | April 2023