USE CASE WHEN TO PRIORITIZE TECH FOR YOUR GTM MOTION Self-service buyer journeys If you’re struggling to engage and convert buyers with the right content, provide self- service buyer journeys to accelerate the B2B education process and eliminate friction by helping buyers get exactly what they need to move forward. Personalized experiences & content strategy If you're not driving enough engagement from your campaigns, use a content intelligence and buyer experience platform that can personalize the journey for each buyer to adapt to who they are and what they care about to accelerate pipeline. Account-based buying group enablement Create shareable experiences that help champions easily educate the buying committee with customized ABM experiences while alerting sales teams with the critical intelligence data they need to accelerate deals. • • • • • In reviewing feedback from hundreds of users, we have determined that PathFactory's primary value propositions are widely experienced by their customers. Provides full visibility on content consumption by buyer Automatically identifies next best content to show each person Is a single place to understand buyer behavior to drive content strategy Provides real-time insights for marketing and sales teams to act on Features your highest converting content Customer Use Cases & Value Definition These are the top use cases cited by PathFactory Customers Customers tell us that PathFactory : A Go-to-Market Perspective: PathFactory | April 2023 0 5 0 1 0 0 1 5 0 C o n t e n t E x p e r i e n c e P l a t f o r m C o n t e n t A n a l y t i c s A c c o u n t - B a s e d , W e b , a n d C o n t e n t E x p e r i e n c e s • Increases lead to revenue velocity with intelligent content journeys • Creates more qualified leads and pipeline faster