A Go-to-Market Perspective: PathFactory | April 2023 0 1 0 2 0 3 Personalization of the Complex B2B Buyer Journey Unified Content AI, Automation and Analytics across the entire tech stack Help retain and engage current customers to adopt and renew Top 3 Value Propositions PathFactory can be used across the entire buyers journey from top of funnel marketing, to ABM, through the sales cycle and supporting customer adoption and retention. The value can be experienced by the entire Go-to-Market team. The entire Marketing team including the content team, the demand team, and marketing leaders (VP & CMO) will all benefit from the customized buying journey, intelligence data, and organization of content that PathFactory can provide. When your GTM teams have a feature-rich visualization of content and tracking, they can gain insight into your market, your pipeline, and your customer's journey that helps them forecast and increase efficiency. Sales will love that their teams can benefit from PathFactory's ability to generate quality pipeline and get access to key insights that allow them to guide their deals to close as efficiently as possible. Customer teams will appreciate being able to tailor experiences to their accounts, while also tracking engagement with their champions. As the journey of the customer progresses, customer teams can use the data to assess risk of churning, or opportunities for expansion. Thanks to PathFactory, customer teams will finally be able to utilize the vast amount of marketing resources that are typically created for the Sales teams. Overall, PathFactory allows you to deliver a great experience to your current and future customers, as well as provide the Go-to-Market teams with real-time data that can drive efficiency and reduce acquisition and retention costs. PathFactory is an AI-powered content intelligence platform that allows you to generate personalized content experiences for your individual buyers and target accounts. It allows you to accelerate deal velocity and grow your pipeline by recommending next-best assets to consume based on recent visitor history, industry, and trending topics.