© 2023 Go To Market Partners , LLC . All rights reserved . Page 9 Hubspot cut their teeth in 2006 with the GTM motion the y invented and named : Inbound . Hubspot was also an early pioneer of Product - led growth and the freemium model with Website Grader in 2007 , just a year after the y launche d . Even the Inbound evangelists eventually decided the y need to go Outbound in 2010 ' s , hiring hundreds of reps to penetrate the ir SMB and mid - market B2B marketing segment . Hubspot ' s foray into large - scale Event - led growth started in 2011 with the Inbound conference . The company also added a powerful Channel motion which provides access to a segment that prefers to be served by agencies and frequently generates north of 40 % of annual revenue . Hubspot ' s Community is massive , and driven by expansions in the ir product suite , has morphed beyond marketing to include sales and customer success with GTM motions that cover the globe . Snowflake is largely known as a Product - Led - Growth company , but actually has one of the most successfully - - scaled Outbound motions in SaaS with hundreds of SDR ' s across four continents . Their story is one of combining the se two motions for maximum effect . Early on , one of their most successful strategies was to have a sales rep call and offer prospects access to their free product . The goal was to drive usage and adoption over short - term sales , slowly converting companies with multiple free users into large contracts . While the product was the key to success , without the engine of Outbound sales reps driving usage , the product would not have gotten the traction it did . Once it was well - established in the marketplace , Snowflake hit the growth accelerator by developing a powerful ABM ability ( part of Outbound ) that paired a marketer with a handful of reps in a region armed with a target account list . Today Snowflake continues to expand with Ecosystem and Channel motions as well .