© 2023 Go To Market Partners , LLC . All rights reserved . Page 12 Bombora pioneered the Intent data Category and experienced quick growth early on with their focus on building a sustainable Ecosystem by OEMing their data through direct integrations across major sales and marketing tech vendors . Soon after Bombora formed Channel partnerships with major global agencies to provide actionable Intent insights that drive their clients ’ media spend and programmatic advertising . Over the years , Bombora has built strong Inbound and Outbound motions , leaning heavily on SDRs aligned with marketing to execute . Bombora has also invested heavily in proprietary research tha t the y make available for free , driving Community around their thought leadership , data , and industry findings . Just as Hubspot invented Inbound , Terminus invented ABM ( considered under the Outbound motion ) . Terminus built the ABM category using the ir FlipMyFunnel movement and Community . In their early years they used Event - led GTM motion and reached over 4000 B2B marketers on a multi - city tour funded by selling booths to competitors and ecosystem partners Using their own product , they built strong Outbound ( ABM & SDR ) motion that provided deep expertise and allowed them to continue educating the market how to do ABM .