© 2023 Go To Market Partners , LLC . All rights reserved . Page 11 Sendoso sells their direct marketing automation solution with an Outbound sales motion but recently added PLG with launch of Sendoso Express to better serve the buying profile of their SMB segment . To accelerate their category , Sendoso has built a 500 + SuperSender Community of highly engaged customers and Slack group for sharing best practices and pioneering the direct marketing automation industry . Lastly , in order to drive adoption and innovation in direct marketing the y built an Ecosystem of native integrations to over 40 GTM apps and marketplace with tho usands of gifting options . Sales engagement platform Salesloft began with an Outbound motion , using their own product to fuel SDR outreach . Over time , the company honed its outbound approach and moved to a sophisticated ABM strategy after careful , strategic work on ICP identification and account scoring . Salesloft again leveraged its own product to build highly - targeted , long - tail outbound cadences targeted at specific personas . As the company grew and the customer base expanded , Salesloft diversified its GTM strategy to include Event and Community motions . The customer testimonials and success stories that emerged naturally drove Inbound . As the y invested in more demand gen , Inbound blossomed . Without abandoning the motions that have already been working , Salesloft is moving towards building an Ecosystem by partnering with existing parts of customers ’ tech stack .