A New Definition for Go-to-Market Fundamentally, Go-to-Market (GTM) is the strategies and processes by which you bring a revenue-generating aspect of your business to the right buyers and continue to deliver on their expectations to ensure they remain your customers for as long as is appropriate. It is important to remember that GTM does not live in isolation, and in fact, is the operating system that connects and drives the three critical components of business transformation; namely strategy, planning, and execution. When strategy and planning are disconnected from your GTM, you will start to experience breakdowns between teams, either with disconnected processes, misaligned investments, or poor execution that could lead you to the conclusion that you made the wrong bets. Let's start with what Go-to-Market is not, which helps drive home the definition. Go-to-Market is NOT A one-and-done. It cannot be “cracked” at an executive offsite. A strategy or a project Just how you do sales or how you do marketing Go-to-Market IS An iterative and transformation process for your business Repeatable and scalable, and helps you answer billion-dollar questions like: when can we scale our business? A unifying force for your business @GTM Partners © 2022 Go To Market Partners, LLC. All rights reserved.