The 7 Types of Go-to-Market Most organizations have more Inbound-Led than one GTM type, and they absolutely have more than one Outbound-Led Go-to-Market Motion. Product-Led Channel-Led Go-to-Market "types" in this context refer to the many different ways you Event-Led can bring your products and services to the market. Each one of these Community-Led approaches requires its own strategy Ecosystem-Led and investment to ensure efficient growth. Depending on your approach, your growth levers are going to change, and therefore, how you pull on these levers will need to be refined. For example, spending significant resources on content and lead generation activities when you have a niche marketplace that demands an outbound motion is likely to increase your Cost of Acquisition (CAC) and not provide you with the results you desire. Even if your company is using only one type of GTM – “Inbound” for example – you most likely have multiple GTM Motions. A GTM Motion is a grouped set of products and segments that must be sold and serviced differently than another grouped set of products and segments. The most common example of this is when you see a company set up a different GTM Motion to serve an SMB or velocity segment vs. that of an enterprise segment. Why? Because the needs of the buyer and the requirements placed upon the GTM teams are so different that they can not be successful when assigned to the same resources. © 2022 Go To Market Partners, LLC. All rights reserved.