The 7 Types of Go-to-Market TYPE GROWTH LEVER EXECUTION Marketing harvests demand via Content Marketing driving Inbound-Led paid, organic, social, email, to to conversion channels qualify and route to Sales Marketing & Sales: Account- Coordinated and targeted Outbound-Led based marketing & selling, 1:1 account outreach advertising, content hubs, SDRs Product-driven adoption, Product facilitates deals, Product-Led usage & feature discovery upsells, usage, expansion Enablement focus to educate & Develop a network of Channel-Led support resellers, agencies, & distribution agents certified partners Targeted educational roadshow Premium event experiences Event-Led events, in-person, virtual, & to drive quality connections hybrid Thought Leadership driven by Create a movement or Community-Led industry experts, influencers, category around a and happy customers transformative idea App & data exchanges, co- Product integration & Ecosystem-Led marketing, integrated use cases symbiotic relationships @GTM Partners - gtmpartners.com © 2022 Go To Market Partners, LLC. All rights reserved.