By using this framework, you will be able to provide strategic and operational guidance to each of your GTM teams, help them communicate with one another, and ensure that strategy and execution handoffs are smooth and efficient as each phase in the GTM cycle continues. The Go-to-Market Operating System by GTM Partners TAM, TRM & ICP Clarity. Alignment. Team. Scoring, Account & Contact Data GTM Leadership Rhythm Segments & Cohorts GTM Leaders Dashboard(s) Highest Valued Products Single Source of Truth GTM Types & Motions Unified Data & Systems Revenue Modeling Workflow & Automation Pricing & Packaging POV & Brand Awareness Customer Cohort Management Messaging & Positioning Account Management Plays GTM Activation Customer Lifetime Value Sales Capacity Planning Onboarding & Customer Success Plays Marketing & Sales Plays Adoption, Usage & Advocacy Sales Process Customer ROI © 2022 Go To Market Partners, LLC. All rights reserved.