Clarity. Alignment. Team. (C.A.T.) The final framework in our Transformational Growth Business Model is all about the people, the hardworking GTM professionals we want to help work in a more effective way. In our experience, many of the issues related to Go-to-Market are due to misalignment challenges between leadership, teams, and individual functions. Teams are filled with busy people, and without these important alignment-setting actions, different groups can go months "doing" in silos, only to find out that they have failed to "accomplish" the actual goal. It is frustrating for them and risky for leadership and the business. C T A Clarity > Certainty Alignment > Right Team > Heroism This is the process of Scale, repeatability, and Where strategy is big ensuring that your team efficient growth are only picture, alignment is understands the possible with a team detail and in the trenches strategy, decisions, and mentality. With clarity decision-making, and corresponding goals for and alignment in place, agreements made in a the business, with a relying on "heroes" in the way that everyone can complete understanding organization in order to follow. of what those goals hit goals will not be mean within the context necessary and ensure Being aligned is better of their role. you mobilize all resources than being right, as it effectively to maximize allows you to execute, While you can rarely be output and efficiency. learn, iterate, and certain about what will ultimately transform as happen today, next Additionally, this will you go with everyone in week, or next year as a reduce the risk your lockstep. business, you can and organization has should must be clear about an A player team member The project list, what you are going to do decide to take another prioritization, and and not do, and about role and ensure the deliverables that result the order and timing you entire team can connect from this methodology will do it. Having a north their work to the goal and provide the relief and star allows teams and feel valued, which is an direction that your GTM individuals to make important aspect of team is craving. better decisions in their morale and mental health day-to-day to stay the at work. course for your strategy. @GTM Partners © 2022 Go To Market Partners, LLC. All rights reserved.