A Go-to-Market Perspective: Uberflip | May 2023 0 1 0 2 0 3 Enable buyers to purchase faster with relevant content experiences Engagement data informs GTM teams what campaigns and content are working One platform with unique products built for marketing, sales and success teams Top 3 Value Propositions Uberflip’s platform is built for GTM teams to enable buyers with relevant content experiences to turn prospects into customers and customers into loyal advocates. Marketing Teams will find the extensive list of capabilities provided by Uberflip allows them to address their top, middle, and bottom-of-funnel challenges. Every channel marketers use to attract buyers leads to content and Uberflip makes it easy to serve relevant content for every marketing motion. Demand and Account Based Marketing managers will love the ability to create custom 1:1, 1:few and 1:many pages for their target accounts at scale, turning cold accounts into engaged accounts by dynamically personalizing logos, messaging and content. Marketing Ops will appreciate the robust set of integrations for leveraging intent data, capturing leads, tracking engagement data, and others that optimize workflows in the Uberflip App Marketplace. Although built for journey acceleration, content marketers initiate the ROI story through tools to quickly tag and organize content, making customized content journeys scalable for a variety of personas and use cases. In short, whether focused on ABM, outbound, product-led, inbound or any of the other key Go-to-Market approaches, Uberflip can be a key differentiator in creating and scaling complex personalized customer journeys. Sales Teams will find the digital sales room offering Sales Assist to be highly beneficial for accelerating deal flow. It is uniquely differentiated by the relevant content asset capabilities in Uberflip.The chrome extension provides a secure and centralized space for members of a selling team to share everything the buying team needs to make a decision. Buyers can self-service their shopping experience, reducing time in the discovery cycle. Sales will appreciate the warmed-up leads, and deeper insights into the prospects interests resulting in faster deal cycles. Customer Success Teams will appreciate being able to scale their customized communication with clients beyond the weekly calls and emails. Customer teams will benefit from easier access to marketing content (product information, customer stories, company news) often leveraged in the pre-sale part of the customer journey, but not always brought into post-sale communication. This will make customer teams more efficient and provide a better brand and content experience in order to improve retention and drive expansion revenue. They also provide internal teams with intelligence on the potential interests of an account.