Uberflip | ROI Study by GTM Partners

A Go-to-Market Perspective P R E S E N T E D B Y

A Go-to-Market Perspective: Uberflip | May 2023 0 1 0 2 0 3 Enable buyers to purchase faster with relevant content experiences Engagement data informs GTM teams what campaigns and content are working One platform with unique products built for marketing, sales and success teams Top 3 Value Propositions Uberflip’s platform is built for GTM teams to enable buyers with relevant content experiences to turn prospects into customers and customers into loyal advocates. Marketing Teams will find the extensive list of capabilities provided by Uberflip allows them to address their top, middle, and bottom-of-funnel challenges. Every channel marketers use to attract buyers leads to content and Uberflip makes it easy to serve relevant content for every marketing motion. Demand and Account Based Marketing managers will love the ability to create custom 1:1, 1:few and 1:many pages for their target accounts at scale, turning cold accounts into engaged accounts by dynamically personalizing logos, messaging and content. Marketing Ops will appreciate the robust set of integrations for leveraging intent data, capturing leads, tracking engagement data, and others that optimize workflows in the Uberflip App Marketplace. Although built for journey acceleration, content marketers initiate the ROI story through tools to quickly tag and organize content, making customized content journeys scalable for a variety of personas and use cases. In short, whether focused on ABM, outbound, product-led, inbound or any of the other key Go-to-Market approaches, Uberflip can be a key differentiator in creating and scaling complex personalized customer journeys. Sales Teams will find the digital sales room offering Sales Assist to be highly beneficial for accelerating deal flow. It is uniquely differentiated by the relevant content asset capabilities in Uberflip.The chrome extension provides a secure and centralized space for members of a selling team to share everything the buying team needs to make a decision. Buyers can self-service their shopping experience, reducing time in the discovery cycle. Sales will appreciate the warmed-up leads, and deeper insights into the prospects interests resulting in faster deal cycles. Customer Success Teams will appreciate being able to scale their customized communication with clients beyond the weekly calls and emails. Customer teams will benefit from easier access to marketing content (product information, customer stories, company news) often leveraged in the pre-sale part of the customer journey, but not always brought into post-sale communication. This will make customer teams more efficient and provide a better brand and content experience in order to improve retention and drive expansion revenue. They also provide internal teams with intelligence on the potential interests of an account.

USE CASE WHEN TO PRIORITIZE TECH FOR YOUR GTM MOTION Accelerate the buyers journey Surfacing relevant content with immersive experiences that are optimized for engagement is critical to keep the attention of prospects allowing them to self- nurture and move to sales ready stage faster. Scale ABM programs If you're struggling to execute an ABM program or seeing poor results, use a Content Experience Platform to quickly deploy 1:1 and 1:Many content experiences at scale leading to increased engagement and closed-won deals in target accounts. Digital Sales Rooms If you're looking to improve seller performance and close rates, Digital Sales Rooms empower reps to create a central space to share content relevant to the buying team increasing engagement and accelerating the sales cycle. 0 1 0 0 2 0 0 3 0 0 C o n t e n t E x p e r i e n c e P l a t f o r m D i g i t a l S a l e s R o o m s A c c o u n t - B a s e d A n a l y t i c s In reviewing feedback from hundreds of users, we have determined that Uberflip's primary value propositions are widely experienced by their customers. • • • • Alerts sales reps in the moment a key prospect engages Enables sales to create digital sales rooms for each deal Shows what content is performing best across marketing and sales Seamlessly integrates with the Go-to-Market tech stack Customer Use Cases & Value Definition These are the top use cases cited by Uberflip Customers Customers tell us that Uberflip : A Go-to-Market Perspective: Uberflip | May 2023 A c c o u n t - B a s e d , W e b , a n d C o n t e n t E x p e r i e n c e s • No code drag & drop puts the power in GTM teams vs dev teams • Scales personalization, ABM and 1:1 content experiences • Engages buyers across the lifecycle • Helps BDRs & AE's enable buyers faster

Uberflip's ROI * Quotes and stats are from our research, customer interviews and reviews submitted through G2.com " A m u s t h a v e t o o l i n o u r t e c h s t a c k a l l o w i n g u s t o s p i n u p A B M p a g e s i n m i n u t e s " " O u r s a l e s t e a m h e a v i l y u s e s a n d l o v e s t h e s a l e s e n g a g e m e n t f e a t u r e s " " A l l o w s u s t o s c a l e t a i l o r e d c o n t e n t e x p e r i e n c e s t h a t p r o g r e s s e a c h p r o s p e c t " " W i t h U b e r f l i p I c a n c r e a t e c o n t e n t e x p e r i e n c e s t h a t i m p r o v e R O I o n m y d e m a n d s p e n d " " F i n a l l y , o n e c e n t r a l p l a c e f o r u s t o m a n a g e a n d m e a s u r e o u r c o n t e n t s t r a t e g y " " S a l e s r e p s c a n e a s i l y e m b e d c o n t e n t a n d i n d i v i d u a l i t e m s l i k e p r i c e s h e e t s & p r e s e n t a t i o n d e c k s i n t o t h e i r o u t r e a c h c a d e n c e s " QUOTABLES Customers see material ROI over prior approaches after implementing Uberflip. Uberflip customers report revenue outcomes as a direct result of deploying content experiences across their Go-to-Market 200% Increase in marketing attributed revenue Ecovadis Revenue Outcomes with Uberflip 366% Increase in sign-ups to trial or purchase SketchUp, Trimble 42% Increase in sales velocity with $83M in influenced pipeline Lacework 267% Increase in pipeline ContinuumCloud 800+ New marketing qualified accounts added (MQA's) Matillion 400 Accounts engaged in 90 days Triplelift A Go-to-Market Perspective: Uberflip | May 2023 Improves Go-to-Market Execution Improved productivity gives marketing teams months back in their schedule, effectively reducing CAC and increasing program scalability Increased relevance, engagement, and conversion Empowered sellers to create beautifully designed content destinations for any client in just a few clicks Built irreplaceable alignment with sales and good will for marketing and GTM teams Better harnessed the full spectrum of content (blogs, Youtube, social channels, digital content, and videos) into one place to build pipeline Improved win-rates by alerting reps when a client engages

About GTM Partners GTM Partners, a data-driven Go-to-Market Analyst firm helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. We work with high-growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners, with a mission to make Go-to-Market simple aims to be the voice of the industry for all things GTM. We do this by offering: About GTM Partners About the analysts 1. Data and benchmarks collected from data providers, including G2 and Bombora, as well as our community of the world’s fastest-growing companies. 2. Research, best practices and design frameworks to provide guidance on the best-in-class approaches to strategizing, executing and tooling your Go-to-Market approach. 3. Personalized advice and support from experienced leaders and practitioners that help you address business challenges in a manner that is authentic and specific to you. 4. Our consulting work focuses on areas such as Go- to-Market strategy, creating a Point of View and Go-to-Market project execution strategy across the 8 pillars of GTM. Events and networking with industry leaders looking to define the category of Go-to-Market and revolutionize the way we create value for our organizations. Bryan is a SaaS pioneer and thought leader in the marketing and sales tech industry. He has both created and brought to market innovative software products and ideas while helping thousands of companies in their effort to grow revenue more efficiently. Bryan is a co- founder with multiple exits (Vtrenz), has led strategy teams in Fortune 100 Companies (IBM) and has helped multiple organizations scale their products & Go-to-Market approaches from point solutions to platforms via organic product development and through mergers & acquisitions (Silverpop, Terminus). His work over the years has been instrumental in forming new categories and securing top placements for his companies in both the Forrester WAVE and Gartner Magic Quadrant reports. Chief Analyst Senior Go-to-Market Analyst Lindsay is a practitioner turned analyst who studies best practices and trends in Go-to-Market and develops actionable models and blueprints for our clients. She has held both practitioner and leadership roles in almost every aspect of Go-to- Market, including Product, Marketing, Sales, Revenue Operations, and Enablement for several Fortune 500 companies, including AT&T, Hearst and Cox. She most recently ran the GTM Center of Excellence for the Account-Based Marketing Platform Solution Terminus. Industry Analyst Sangram is a three-time best-selling author and co-founder of several organizations, including Terminus, The Peak Community and most recently, GTM Partners. Sangram has been at the forefront of B2B marketing trends, the Flip-my-Funnel movement, and defining the Account-Based Marketing category ushering in a new generation of marketers. He has previously held CMO roles at Pardot, a Salesforce company and Terminus. Bryan Brown Lindsay Cordell Sangram Vajre

More on GTM Perspectives C o p y r i g h t © 2 0 2 3 G o T o M a r k e t P a r t n e r s , L L C . A l l r i g h t s r e s e r v e d . www.gtmpartners.com [email protected] GTM Perspectives are third-party validated assessments of Go-to-Market Vendor Solutions that are primarily focused on how to get the most out of an investment in technology. Centered around use cases (as opposed to vendor stack ranking), these guides are intended to provide readers with a data-driven analysis of what problems the solution is intended to solve and how well it delivers on those promises. Perspectives are developed in three stages. First, we will work with the vendor to learn about their capabilities. The vendor must respond to a use-case-driven market survey, provide a demo and give us insight into their roadmap. Next, we analyze G2 data to understand how the market at large is using the solution and what they find to be most valuable. We also review feedback on the entire segment to understand how that vendor performs against its competitors or similar solutions in the use cases specified. Finally, we speak with three customers to better understand their primary use cases, get an understanding of any additional investment outside of the cost of the solution and confirm any need for additional investment in companion solutions required for the use cases to be performed. GTM Perspectives are developed at the request of our Vendor Partners, who provide us access to their customers and support our understanding of the solution we are validating. GTM Vendor Partners are held at an arm's length during the development of the perspective to ensure we produce an unbiased, data- driven review. GTM Partners is committed to improving the lives of Go-to-Market teams through the development of frameworks, guides, tools, and perspectives. DATA POWERED BY