© 2022 Go To Market Partners, LLC. All rights reserved. Add a new... Buyer Vertical Product Geo Same Delivery Approach? Can you fund a new GTM? Hold or execute a limited test Add the initiative to an existing GTM motion Launch the initiative using a new GTM motion No Ye s Ye s No Next MOVE Sequencing
Unpacking the 15 Go-to-Market Problems Page 23 Page 25