Creating a POV Having a point of view is key to differentiation and market leadership. With a strong point of view you can create demand not just harvest it. STRATEGY EXECUTION 4 Steps to Point Of View Step 1: Purpose What is the purpose of your offering? What’s your vision and mission? Step 2: Clarifying the Problem What are the most painful problems you solve for customers? Step 3: Name the Enemy What are you replacing, overcoming, conquering, or improving for the benefit of your customers? Step 4: Picturing Success What does success look like?