© 2022 Go To Market Partners, LLC. All rights reserved. 1. On your own: circle your top 3 GTM challenges you face in your organization today 2. On your own: Use the questions in the book related to one of the issues to help you ground your thinking - who else could be a root cause in this GTM issue 3. As a table: Share a problem with your table and discuss your answers - ask each other questions and possibly share similar experiences GTM Table Exercise Part 1