© 2022 Go To Market Partners, LLC. All rights reserved. You can't predict and forecast revenue for the next two quarters Your competitors are winning more market share Your team is not aligned on an executive strategy You are struggling to go from a product to a platform company Sales, Marketing, and Customer Success are out of sync Your analyst relations don't drive material influence You are THE last to enter the deal cycle Your customers love you, but can't quantify their ROI at renewal time Discounting and feature wars are eroding your value prop Business is relying on heroic sales players and not plays You want to go upmarket, but your current customers are smaller You can't prioritize or say no to new initiatives Your Point of View is not differentiated with your product Your churn is killing your business Your team is reactive, not proactive
Unpacking the 15 Go-to-Market Problems Page 5 Page 7