@sangramvajre Companies must learn to go from tactical DEPARTMENT OPS to Strategic REVENUE OPS in order to achieve efficient growth at scale Growth Transformation Problem Market fit Product market fit Platform market fit GTM MATURITY Ad-hoc Department level data & decision making Aligned Shared understanding of the data & aligned decision making across sales & marketing with dedicated Ops per department Centralized Coordinated decision making across GTM teams Rev Ops Leader Shared systems, processes & data RevOps
Unpacking the 15 Go-to-Market Problems Page 35 Page 37