S M B & S m a l l M i d - M a r k e t 0 - 2 5 0 E m p l o y e e s M i d - M a r k e t & E n t e r p r i s e 2 5 1 - 1 0 0 0 E m p l o y e e s Sales Velocity Performance H a s y o u r s a l e s v e l o c i t y b e e n i m p a c t e d ? SMB, Mid-Market, & Enterprise saw longer sales cycle last quarter. There are still quite a few companies in all segments that have not experienced any impact on their sales cycle. 27+% 60% Key Takeaway: Large or small, over half of the organizations surveyed are seeing a slowdown in their sales cycle time. This requires more effort in selling, better coordination between marketing and sales, and a review of your current forecasting methodologies. Keep an eye on close-rate. © 2022 Go To Market Partners, LLC. All rights reserved. Longer Sales Cycle 60% Shorter Sales Cycle 13% No Change 27% Longer Sales Cycle 61% Shorter Sales Cycle 9% No Change 31% 250+ companies responded Between 9-13% of companies are outperforming in the recession economy with shorter sales cycles than before. 9+%