E n t e r p r i s e 1 0 0 1 + E m p l o y e e s S M B & S m a l l M i d - M a r k e t 0 - 2 5 0 E m p l o y e e s M i d - M a r k e t 2 5 1 - 1 0 0 0 E m p l o y e e s Revenue Attainment D i d y o u h i t y o u r r e v e n u e g o a l l a s t q u a r t e r ? SMB & small mid-markets companies saw lower-than-expected revenue attainment in their last complete quarter. Fewer larger and Mid-Market companies came up short. 57% of companies met or exceeded their revenue targets . 57% 62% Only 26% of enterprise businesses struggled to meet their revenue attainment goals, and over 74% met or exceeded their target . 74% Key Takeaway: While no segment is immune to revenue generation challenges, larger and more established organizations are finding it easier to meet their expected goals. © 2022 Go To Market Partners, LLC. All rights reserved. Below our Goal 62% Exceeded Goal 10% Met our Goal 28% Below our Goal 43% Exceeded Goal 17% Met our Goal 40% Below our Goal 26% Exceeded Goal 22% Met our Goal 52% 300+ companies responded
Go-to-Market Macro Economic Impact Study Page 28 Page 30