S M B & S m a l l M i d - M a r k e t 0 - 2 5 0 E m p l o y e e s E n t e r p r i s e 1 0 0 1 + E m p l o y e e s M i d - M a r k e t 2 5 1 - 1 0 0 0 E m p l o y e e s Pipeline Performance H a s y o u r m a r k e t i n g p i p e l i n e b e e n i m p a c t e d ? 50% of companies saw lower-than-expected pipeline generation in their last quarter, completely missing on their target. Regardless of size 38% of companies remained on track with their pipeline generation goals 38% 50+% Between 6-12% of companies are outperforming in the recession economy, and seeing acceleration in pipeline . 10% Key Takeaway: Companies experiencing challenges in pipeline this quarter will feel that impact in subsequent quarters. Take advantage of every opportunity and focus on improved conversion. © 2022 Go To Market Partners, LLC. All rights reserved. Lower than expected 52% Higher than expected 10% On Target 38% Lower than expected 50% Higher than expected 12% On Target 38% Lower than expected 55% Higher than expected 6 % On Target 39% 300+ companies responded