© 2023 Go To Market Partners , LLC . All rights reserved . Page 3 Inbound - Led TYPE Content Marketing driving to conversion channels GROWTH LEVER Marketing harvests demand via paid , organic , social , email , to qualify and route to Sales EXECUTION Outbound - Led Coordinated and targeted account outreach Marketing & Sales : Account - based marketing & selling , 1 : 1 advertising , content hubs , SDRs Product - Led Product - driven adoption , usage & feature discovery Product facilitates deals , upsells , usage , expansion and may require a sales - assisted PLG approach Channel - Led Develop a network of distribution agents Enablement focus to educate & support resellers , agencies , & certified partners Event - Led Premium event experiences to drive quality connections Targeted educational roadshow events , in - person , virtual , & hybrid Community - Led Create a movement or category around a transformative idea Thought leadership driven by industry experts , influencers , and happy customers Ecosystem - Led Product integration & symbiotic relationships App & data exchanges , co - marketing , integrated use cases The 7 Go - to - Market Motions Source : GTM Partners ' Comprehensive Guide to GTM © GTM Partners , All Rights Reserved gtmpartners . com