A d d i n g a N e w P r o d u c t o r S e r v i c e Is the product distinct enough from your current offering that you give it a line item , you are adding new competitors , or a different set of industry knowledge is required ? 2 3 A d d i n g a N e w B u y e r P e r s o n a / V e r t i c a l Will you need to have new marketing , have new types of sellers , adjust your onboarding , and have success resources to satisfy the expectations of the new Persona / Vertical ? 1 A d d i n g a N e w G e o g r a p h y Can the same sales , marketing , onboarding , and success resources succeed selling and servicing the same product ( s ) in a new geography in the same way ? When to consider investing in additional GTM Motions ? Source : GTM Partners ' Comprehensive Guide to GTM © GTM Partners , All Rights Reserved gtmpartners . com © 2023 Go To Market Partners , LLC . All rights reserved . Page 4