GTM Motion Investment Framework Add the initiative to an existing GTM Motion Can you fund and launch a new GTM Motion ? Launch the initiative using a new GTM Motion Hold , or execute a limited test D e c i s i o n f r a m e w o r k f o r d e t e r m i n i n g w h e t h e r o r n o t y o u w i l l n e e d a n e w G T M M o t i o n ARE YOU ADDING : A new buyer ? New vertical ? New product ? New geography ? Can this be sold and delivered in the same way with existing resources in Marketing , Sales & CS ? Yes Yes No No Source : GTM Partners ' Comprehensive Guide to GTM © GTM Partners , All Rights Reserved gtmpartners . com T h e T a k e a w a y Adding a new buyer persona , vertical , product line , or geography will typically require new investment . This could mean net new resources , or it could mean restructuring and reallocating your existing resources away from a less profitable revenue source in order to drive a new one . © 2023 Go To Market Partners , LLC . All rights reserved . Page 5